About Us

Prim was founded almost 15 years ago in a small basement apartment. From our humble beginnings, we have grown to become Rockland County’s premiere retailer of women’s and children’s accessories, lingerie and loungewear. We carry top quality brands including Memoi, Levante, Berkshire, Hue, and Calvin Klein. Although we carry the widest selection of these items, our main focus has always been on providing all of our customers with the individualized attention they deserve.


3 years ago, we expanded our retail location to include the Prim Lingerie Suite; a luxurious private shopping experience featuring an extensive selection of the world’s top lingerie brands, a certified fitter, and on-site alterations to get that perfect fit.


Finally, we now offer the convenience of online ordering with nationwide delivery or the option of in-store pickup. See Shipping & Returns for more information on our quick shipping and convenient return policy.


Our goal is to provide you with the best possible shopping experience both instore and online. Please feel free to Contact Us should you have any questions about our products or your order, we will be happy to help!